Download The Fred Factor

The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary Hardcover – April 20, 2004
Author: Visit ‘s Mark Sanborn Page ID: 0385513518

Review

“The Fred Factor is a powerful, poignant parable of success. It’s about going the extra mile and always doing more than is expected. It is revolutionary, yet simple. It is life changing.”
–Brian Tracy, author of Focal Point and Goals: How to Get Everything You Want—Faster Than You Ever Thought Possible

About the Author

MARK SANBORN is an international known author, motivational speaker, and the president of Sanborn & Associates, Inc., an idea studio for leadership development. He gives nearly one hundred presentations each year on leadership, team building, customer service, and mastering change. Mark and his family live near Denver, Colorado.

See all Editorial Reviews

Hardcover: 112 pagesPublisher: Currency; 1st edition (April 20, 2004)Language: EnglishISBN-10: 0385513518ISBN-13: 978-0385513517 Product Dimensions: 5.3 x 1.1 x 7.8 inches Shipping Weight: 8.5 ounces (View shipping rates and policies) Best Sellers Rank: #12,071 in Books (See Top 100 in Books) #19 in Books > Christian Books & Bibles > Christian Living > Business & Professional Growth #85 in Books > Christian Books & Bibles > Christian Living > Self Help #189 in Books > Business & Money > Business Culture > Motivation & Self-Improvement

This short book focuses on a mailman Mark Sanborn met, a man named Fred. When the author first met Fred, Fred took an effort to get to know his new customer, and find ways to do a better job as a mailman. This book about the value of doing a better job, how to build relationships, and why we should take initiative. In short by going the extra mile we’ll have a better life, and others will benefit.

It is a good book, and a short book. It is well written. The book is entertaining and at the same time makes many good points.

The first of four sections covers how the author met Fred the mailman, and how very quickly the author realized that Fred was a superstar mail carrier. The basics of what a "Fred" is are explored, and then the author mentions sightings of other "Freds."

The second section explains how you can become a Fred. Basically you need to build relationships with others so you know them well enough to then be able to be create, take initiative and make a difference.

The third section gives pointers on how you can help others grow into being Freds. The basic steps are to:

1) Find – how do you recognize a Fred

2) Reward – how should Freds be rewarded

3) Educate – how help people improve their Fredness

4) Demonstrate – model the correct behavior

The final section recounts the value and importance of being a Fred.

This is a book worth reading. It provides a good reminder and motivation to go the extra mile and do a better job.

Ever had a waiter ask, "Somethin’ to drink?" while you look at your menu? How about a hotel clerk that says "Help you" like a question or a secretary who says "may I ask what this is in reference to?" when you try to call someone? The fact is, we hear so many monotone responses so often that "excuse me" "nice to meet you" and "have a nice day" seem to have no meaning at all. But then there’s Fred, the guy who looks you in the eye, goes the extra mile, and adds a personal touch to the service he provides you. In today’s ever-so-competitive markets, you’d think the personal touch approach would be second nature. The thing is, it’s not, and this probably won’t change. Sanborn isn’t trying to teach clever people a shortcut–he’s simply trying to remind us that genuine effort and a personal approach will never go out of style.

What I love about The Fred Factor is that it counters the notion that to succeed in business means somehow abandoning your values. Mark Sanborn makes a case that success in business, or life, for that matter, is a matter of embracing the values of service, caring, and doing the right thing. This is a book that should be standard issue for every employee of every company. Outstanding!
Download The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary – April 20, 2004

GaliMahajana248

Related Posts:

Tweet